As a real estate agent, you know how important it is to maintain a strong online presence. Social media is a great way to stay connected with your clients, promote your services and listings, and build your brand.

But being a successful agent in 2023 means wearing a lot of hats, and usually doing the work of multiple people. From showing properties to potential buyers, to negotiating contracts, to marketing and advertising your services, there’s no shortage of things on your “to-do” list.

And on top of all of these other responsibilities, managing your social media accounts can take up a lot of time and effort, especially when you’re trying to stay consistent with your posts. But the good news is, there are tools & resources you can use to help save you a ton of time and effort when it comes to social media.

Here are four easy ways that can help you save time and stay consistent on social:

#1: LET’S GET AUTOMATED

Sometimes it can feel impossible to find the time to do everything you need to do each day. Schedules get full and things can fall through the cracks.

And one of the first things to fall to the wayside is usually social media management. That’s where automation can help.

Automation allows you to set up a system that posts content on a consistent schedule. And by automating your KCM content, you can be sure that you’re always sharing quality content with your sphere. 

If posting to social media is something that never gets checked off your list, set up automatic social posting today, so you always have fresh, relevant content on your social feed.

Check out one one KCM Member has to say about autoposting below:

 “I utilize the auto-posting feature frequently and have found it very useful in my business; I am a big fan of this feature. Autoposting helps to build brand recognition. The blog posts, infographics, and social graphics allow you to consistently highlight expert advice and quality information, which is a great way to build trust and credibility with potential customers. Autoposting helps to create consistency as you can easily schedule when posts will go up and ensure they appear on the right day and time when your sphere is most active on social media and keep you top of mind.”
-KCM Member, Ed Brittingham

#2: USE A SOCIAL MEDIA CALENDAR

Your social media calendar is going to be your new best friend. 

A social media calendar is a working document used to schedule out all of your social media content by network for the week/month in advance. Creating a calendar will save you time and help make your life easier because you won’t have to scramble to find content to post on the fly. You’ll be able to visualize your social content strategy in advance and stay organized across all networks. 

A social media calendar allows you to create a consistent flow of content (even when you get super busy) that will help you reach your overall marketing goals. When you’re consistent with your posting strategy, your online audience will start to expect and look forward to your content. 

You’ll also be able to easily track and analyze data across all networks to gauge what’s working and what’s not working, so you can shift your approach if needed. Flexibility is a key component of your social media marketing strategy.